Featured Film I Bill Henneberry

Russell Post Sotheby’s International Realty recently released a series of short films that profile our associates, focusing on the story of each individual in order to tell the story of the greater company.  Known for industry innovation, Russell Post Sotheby’s International Realty engaged Chicago-based branding house Evoker, Inc. to produce the films, which strip away the mass-produced structure of a standard biography video and allow the agent to tell their personal story.  There is no script.  No storyboard.  No two films are ever the same.  Each week we will feature one of our associate’s films.  This week, meet Bill Henneberry, sales associate at Russell Post Sotheby’s International Realty.

Bill Henneberry and his wife Sandy, of 46 years, are full time residents of Ocean Reef. Bill enjoyed a storied career as CEO of his New York based promotion/events agency; with clients ranging from General Motors to Major League Baseball and even the Trump Shuttle Airline.  At the Reef he is President of his condo building and the Fairway Lakes Association; Education and Membership Chair of the YPO Gold Chapter, a member of the Baptist Health Foundation Board, and a Sales Associate at Russell Post Sotheby’s International Realty. He is currently best known as the the Director of the “Fiber to the Home” (F2H) project for ORCA with Comcast, to provide high speed internet and TV services to all Ocean Reef residents.  Learn more about Bill’s story by watching his film.

Preview all of our associate’s films at RussellPostSIR.com/video.

Featured Film I Wendy Brainard

Russell Post Sotheby’s International Realty recently released a series of short films that profile our associates, focusing on the story of each individual in order to tell the story of the greater company.  Known for industry innovation, Russell Post Sotheby’s International Realty engaged Chicago-based branding house Evoker, Inc. to produce the films, which strip away the mass-produced structure of a standard biography video and allow the agent to tell their personal story.  There is no script.  No storyboard.  No two films are ever the same.  Each week we will feature one of our associate’s films.  This week, meet Wendy Brainard, Sales Associate with Russell Post Sotheby’s International Realty. 

Recognized as a top producing agent in Fairfield County and New Canaan, Connecticut, Wendy Brainard has expanded her business to include the Ocean Reef community. Wendy and her husband have been enjoying the Ocean Reef community since 1984 as legacy members, and now as Equity homeowners with their three children. Wendy is excited to share her knowledge of Ocean Reef and her real estate expertise.  Learn more about her story by watching her film.

Preview all of our associate’s films at RussellPostSIR.com/video.

 

Featured Film I Marcy Aultman

Russell Post Sotheby’s International Realty recently released a series of short films that profile our associates, focusing on the story of each individual in order to tell the story of the greater company.  Known for industry innovation, Russell Post Sotheby’s International Realty engaged Chicago-based branding house Evoker, Inc. to produce the films, which strip away the mass-produced structure of a standard biography video and allow the agent to tell their personal story.  There is no script.  No storyboard.  No two films are ever the same.  Each week we will feature one of our associate’s films.  This week, meet Marcy Aultman, Sales Associate at Russell Post Sotheby’s International Realty.

Marcy Aultman has been coming to the Keys and the Ocean Reef community most of her life. As a small child she visited this tropical paradise with her family by flying into the property piloted by her father in his Bonanza Airplane. It was an adventure that would be repeated for many years. After graduating from Indiana University, Marcy became a Flight Attendant for Northwest Orient Airlines based in Minneapolis and New York flying to Asia and Europe. Eventually her parents bought property and became members of Ocean Reef and she soon followed after twelve years with the airlines. Marcy worked for Ocean Reef as their Director of Social Events for seven years. She effectively transitioned her knowledge of the community and Club lifestyle into a successful career in luxury real estate sales in 2006.    Learn more about Marcy’s story by watching her film.

Preview all of our associate’s films at RussellPostSIR.com/video.

Featured Film: Susan Bryan

Russell Post Sotheby’s International Realty recently released a series of short films that profile brokers, focusing on the story of each individual in order to tell the story of the greater company.  Known for industry innovation, Russell Post Sotheby’s International Realty engaged Chicago-based branding house Evoker, Inc. to produce the films, which strip away the mass-produced structure of a standard biography video and allow the agent to tell their personal story.  There is no script.  No storyboard. No two films are ever the same.  Each week we will feature one of our agent’s films.  This week, meet Susan Bryan, Broker at Russell Post Sotheby’s International Realty.

Susan Bryan spent over 20 years working in Washington, D.C. with OMNI Jet Aircraft Company, one of the world’s largest corporate aircraft organizations.  In the early 1990s, Susan came to Ocean Reef to help establish a presence for OMNI Jets in South Florida.  She soon realized there wasn’t enough business to keep her busy so decided to get into real estate.  Susan was the licensed real estate broker of Card Sound Properties and became the sole owner in 2002.  In 2012, she merged with Russell Post Sotheby’s International Realty for the global exposure it would provide her agents and listings.  Learn more about Susan Bryan’s story by watching her film.

Watch All Broker Films 

Featured Film: Russell Post

Russell Post Sotheby’s International Realty recently released a series of short films that profile our associates, focusing on the story of each individual in order to tell the story of the greater company.  Known for industry innovation, Russell Post Sotheby’s International Realty engaged Chicago-based branding house Evoker, Inc. to produce the films, which strip away the mass-produced structure of a standard biography video and allow the agent to tell their personal story.  There is no script.  No storyboard. No two films are ever the same.  Each week we will feature one of our agent’s films.  This week, meet Russell Post, Broker of Russell Post Sotheby’s International Realty. 

From a small town in central Indiana to Ocean Reef, Russ’ Indiana roots are what instilled his strong work ethic and love for family.  After serving in the U.S. Army in Vietnam, he came to Ocean Reef in 1972.  Just 10 months after starting at Ocean Reef he was hired by Harper Sibley to run the Club.  This year, Russ is celebrating 25 years in real estate.  Learn more about his story by watching his film.

Watch All Broker Films 

 

 

Russell Post Sotheby’s International Realty Launches Short Film Series Profiling Agents

Russell Post Sotheby’s International Realty (Russell Post SIR) released a series of short films that profile agents through micro-branding, focusing on the story of each individual in order to tell the story of the greater company. Known for industry innovation, Russell Post SIR engaged Chicago-based branding house Evoker, Inc. to produce the films.

“Our firm is comprised of some of the most exceptional professionals in the real estate business.  These films provide unprecedented insight into what makes them both unique and valuable,” said Russ Post, Broker of Russell Post SIR.  “Buying and selling a home is an intensely personal process, not just a business transaction.  We want to give potential clients a way to get to know our agents on a deeper level,” he said.

The studio quality films are generally less than two minutes and enable potential home buyers and sellers to “meet” the agents, learn who he or she is – their passions, expertise, market knowledge — to learn which agent is the perfect one to meet their needs. These artful films strip away the corporate umbrella and mass-produced structure of a standard biography video and allow the agent to tell their personal story. There is no script. No storyboard. No two films are ever the same.

With videos shown to increase consumer understanding of a product or service by 85-percent, Russell Post Sotheby’s International Realty has been at the forefront in their industry by integrating video technology into their marketing plan for listings, so it was a natural fit to bring the concept to the associates.

According to Diode Digital, video promotion is 600% more effective than print and direct mail combined and 60% of site visitors will first watch a video before reading any text.  Forrester Research determined that one minute of video is equal to 1.8 million words of content. Not surprisingly, Sotheby’s International Realty is a leader in this medium – their YouTube channel has more subscribers than any other real estate brand.

The films will be hosted on the firm’s website at www.RussellPostSIR.com/Video as well as on their YouTube channel and various social media platforms.

“If we go to this length to share our personal story, imagine our effort to represent your property listing,” adds Post.