How We Market Your Home

Over the past 270 years, the Sotheby's name has become renowned as the marketer for the world's most valuable and treasured possessions. Sotheby's International Realty, in keeping with this extraordinary reputation, has become a globally recognized leader in the representation of distinctive real estate.

While the current real estate environment is marked with the most affluent buyers of our time, these buyers are also the most sophisticated. To create a true global impact that is primed to deliver over one billion impressions, we have developed a comprehensive marketing strategy to create global connections and establish true consumer engagement worldwide.

Below you'll see how we effectively market our Ocean Reef Club properties.

  • Print
  • Web/Social
  • Listing Distribution
  • Digital
  • Global Exposure
  • Why List With Us
  • Why Buy With Us
  • Testimonials


Postscripts is our annual magazine that highlights the Ocean Reef Club lifestyle and properties available within our community. This magazine is distributed to all Ocean Reef Club members and to our 17,000 Sotheby's International Realty associates in 800 offices and 61 countries and territories.

View our Postscripts Magazine

Distinctive Properties

This magazine style publication is distributed several times each year and features current properties available at Ocean Reef Club and articles about local events, home trends and the Ocean Reef Club lifestyle. This publication is distributed to all Ocean Reef Club members through the Ocean Reef Club Press and is distributed to our global network of offices in 68 countries and territories.

View our Latest Issue of Distinctive Properties

Ocean Reef Press

We advertise our listings in each issue of the Ocean Reef Club Press to provide our client's properties targeted local exposure within the Ocean Reef Club community.

Global Property Advertising

The Sotheby's International Realty Property Advertising Program leverages high profile global media partners and offers targeted print and digital advertising opportunities for increased exposure for our exclusive listings. We advertise with many of these global media partners such as the Wall Street Journal, New York Times, International New York Times, Sotheby’s Magazine Art & Home, Sotheby's Preferred Magazine, Bloomberg Markets, Barron's Penta, Boston Magazine, The Sunday Times of London, Financial Times, and more.

View our Property Advertising Brochure here.

Marketing Brochures

For each listing, Russell Post Sotheby's International Realty creates a professional marketing brochure. By combining professional photography and attention getting narrative details, your home's brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally.

WE ARE: Marketing Beyond the Extraordinary

Putting all these elements together to work for you is what really makes it special. We have been fortunate enough to have a track record to prove that it works. And this is only a sample! If you have any questions regarding how we can market your home, please feel free to contact us.

According to a 2012 National Association of Realtors survey 9 out of 10 buyers start their real estate search online. Therefore, it is essential to not only be on the Internet but to stand out as the source of information for those who seek unique homes that equal their lifestyle. provides the best web exposure possible, attracting potential buyers through high quality photography, engaging videos, descriptive narratives, and statistics on the Ocean Reef Club community and home values.

Each of our listings is also featured on which attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of the most extraordinary real estate around the world. In one year, invites:

  • 10,000,000 visits
  • 75,000,000 page views
  • 25,000,000 property detail pages viewed
  • 12 focused minutes per visit
  • 52% visits from outside US

Unique to the Sotheby's International Realty brand is the ability to search for a home based on a certain lifestyle, such as waterfront, golf, beach, private club, etc. In addition, offers 15 language translations and over 40 currency conversions for the international homebuyer.

Top Search Engine Placement

To maximize the potential for your home to be found online, it is essential to have a strong search engine marketing strategy.

Our approach is to create results orientated and measured SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies to ensure our site is placed in the top results for the most prominent search terms. The result drives the desired, high-net worth clientele to

Social Media Exposure

We use social media to connect your home to our vast community of real estate clients and influencers.

Prospective buyers gather a wealth of information on social networking sites, which is why we place great effort into gaining presence within these unique personal and professional communication tools. Social media is designed to be an addition to our overall online marketing strategy to drive more consumers to the website and provide more opportunities for our properties to be viewed.

Connect with us on


Keep in touch with us by reading out latest blog articles on real estate trends, lifestyle articles, and upcoming events at Ocean Reef Club.


Our eNewsletter is sent to our sphere of influence including past, current and future clients and Ocean Reef Club members. Our eNewsletters include information on new listings, upcoming events, market trends, and CLS Open House Tours at Ocean Reef Club. To join our mailing list, email us at

WE ARE: Marketing Beyond the Extraordinary

Putting all these elements together to work for you is what really makes it special. We have been fortunate enough to have a track record to prove that it works. And this is only a sample! If you have any questions regarding how we can market your home, please feel free to contact us.

Strategic placement and unique positioning of your home are critical in securing the right audience to not only preview your home online, but to take the next step in their home search. The Sotheby's International Realty brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on To measure the results of this exposure, the brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. This keeps our homeowners informed of our marketing efforts every step of the way.

For more information on our listing distribution and how we market our listings, click here.

WE ARE: Marketing Beyond the Extraordinary

Putting all these elements together to work for you is what really makes it special. We have been fortunate enough to have a track record to prove that it works. And this is only a sample! If you have any questions regarding how we can market your home, please feel free to contact us.

Exceptional Photography

Over 84% of homebuyers ranked photography as the most important feature on a real estate website. The hallmark of our success to market your home is our ability to create an extraordinary online experience utilizing professional photography. This photography further enhances your home's property brochure and marketing campaign.


By 2018, video will represent 79% of all global internet traffic. For some of our distinguished properties, we've created property videos to enhance user interaction and attract more qualified buyers.


SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally.

SIR Mobile allows consumers to view properties on their smart phone or tablet based on GPS location, address, city or zip code. When a user is ready to see a property, the "call" feature connects them directly to a Sotheby's International Realty sales associate. Currently more than 50% of all internet searches are conducted from a mobile device. What this means to you is increased exposure for your home.

To download the free SIR Mobile app, text SIR to 87778, or search for SIR in the app store from your mobile device or tablet.

Interactive Real Estate Storefront

Russell Post Sotheby's International Realty is proud to offer an interactive real estate storefront that allows consumers to view exclusive property listings with a touch of their finger. Bringing new meaning to "window shopping," the touchscreen monitor allows users to browse through photos of listings in Ocean Reef Club and around the world. It also offers a great advantage to our clients who can now showcase their home's high definition photography through this cutting edge platform for even great exposure.

WE ARE: Marketing Beyond the Extraordinary

Putting all these elements together to work for you is what really makes it special. We have been fortunate enough to have a track record to prove that it works. And this is only a sample! If you have any questions regarding how we can market your home, please feel free to contact us.

Sotheby's International Realty

As an affiliate of Sotheby's International Realty, Ocean Sotheby's International Realty has access to a global footprint unmatched in the Florida Keys market. Our network currently consists of more than 21,000 sales associates located in approximately 900 offices in more than 68 countries and territories worldwide.

Unlike many local real estate firms, the Sotheby’s International Realty brand has representation in “like” markets around the globe that act as catalysts for one another in generating clients, customers and referrals.


A Collaboration that truly sets us apart.

The collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience.

The gift we have been given is the tradition, character and equity of the Sotheby's brand name. Our client's benefit from this brand recognition as the marketer of the world's most valuable and prestigious possessions.

View more on the Sotheby's Auction House


The Sotheby's International Realty eGallery is a real time, dynamic property slide show designed to provide worldwide reach to our properties. eGallery is displayed on high definition screens in the Sotheby's International Realty and Sotheby's auction house locations around the world.

Sotheby's Magazine

At the heart of our partnership, the Sotheby's International Realty brand and the Sotheby's Auction House have entered into a literary collaboration, publishing the new magazine, Sotheby's Magazine Art & Home. The larger format magazine enriches readers with sophisticated content to showcase our listings alongside some of the most impressive possessions in the world. We advertise in this publication to provide exposure for our properties to Sotheby's Auction House top tier clientele.

WE ARE: Marketing Beyond the Extraordinary

Putting all these elements together to work for you is what really makes it special. We have been fortunate enough to have a track record to prove that it works. And this is only a sample! If you have any questions regarding how we can market your home, please feel free to contact us.

Why List With Us?

As your Broker, we will do the following:

Selling your home can be a complex process. Our seasoned listing agents will help you with the entire home selling process. By providing you with a listing agent, we will help you get the best price for your home and help sell it in the fastest possible timeframe. Selling a home in the Florida Keys, or any other area means a comprehensive plan must be in place. If you select a listing agent from us, we will:

  • Provide you with a free home valuation to help determine the value of your home.
  • Review comps in the area to show you the latest happenings in Florida Keys.
  • Negotiate on your behalf to receive the most money for your property.
  • Network with other real estate professionals in Florida Keys and other relevant areas to find the perfect buyer for your home.
  • Arrange showings of your home that work in conjunction with your schedule.
  • Advise you how to best prepare your property for potential buyers to view.
  • Engage in a comprehensive advertising campaign to give your home the ideal amount of exposure.
  • Utilize technology, including our personal web site, to showcase your property to other real estate agents along with potential home buyers.
  • Work with you through the complex paperwork and legal issues that can impact the sale of your home.
  • Represent you in a manner that is both professional and thorough.
  • Tailor the sale of your home to the area of your property and each of its unique features.
Are you considering selling your home? We can help.

Please fill out the simple home sellers request form below to receive a free analysis of your home. Please note, there is no obligation and your information will be kept strictly confidential.

Why Buy With Us?

As your Broker, we will do the following:

  • We are familiar with the process of buying a home and can explain things to you.
  • We will assist you throughout the entire home buying process.
  • We will engage in a thorough review of all Florida Keys homes for sale and will schedule time for you to view these properties
  • We will help negotiate on your behalf to get the best possible price for your new home.
  • We will provide you with a comprehensive review of the Florida Keys market.
  • We will help you understand the quality of our local schools.
  • We will analyze your financial situation to help you determine how much you can afford.
  • We can set up appointments for you to see the Florida Keys homes that interest you.
  • We will help you complete all the necessary paperwork when it comes time to make an offer.
  • We will help you arrange financing for your Florida Keys home.
  • We will be there at closing to answer your questions and make sure everything runs smoothly.
Let Us Do The Work!

Please fill out the form below and our staff will contact you as soon as possible to help you with all of your Florida Keys real estate needs!

“Our family, Karen and I, and our company, have been working with Russell Post for more than 20 years. In all that time, we have found Russ and his associates to be honest, above-board, prompt, and responsive to our needs. In addition, and most important to us, is the fact that Russ has more knowledge about Ocean Reef Club than does any other realtor. Time and again, when we have had an issue, Russ has been able to find an answer for us and help us work things out to our satisfaction. Russell’s friendship with so many people at the Reef and his knowledge of all things at the Reef is extremely valuable.”

  • Stan
  • &
  • Karen Hubbard
  • St. Paul, Minnesota

“I have listed and sold two properties with Russell Post Sotheby's International Realty and have had an outstanding experience, due to their professionalism and their attention to every detail. I highly recommend you work with Cassy and Morgan for all your real estate needs!”

  • Benson Ford, Jr
  • Detroit, Michigan

“Julie and I want to let Susan Bryan know how much we appreciate the time and effort she put into helping us with the sale of our home. All transactions require a little extra oversight; however, in retrospect her seasoned and professional approach really made the process smoother.”

  • Rob Daugherty
  • &
  • Julie
  • Minnetonka, Minnesota

“My family and I have enjoyed a “Very Special Place” since the late 60s. Much has changed, but Russ Post and his service to the Reef and its members have never changed! It has always been top shelf! Russ has made my family’s experience extraordinary! Since Russ is no longer running the Ocean Reef Club Club and have established your own real estate business, he has provided me with awesome service and advice – nobody knows the Reef like Russ does! Congratulations and keep up the great services only you can provide!”

  • Tom Flanagan
  • Chicago, Illinois

“I’ve known Russell Post for many years, both personally and professionally. He has and remains a trusted friend to me and my family. I have always found Russ to put the best interest of his friends and family ahead of any professional advantage, earning him his sterling reputation. Russ is one of the most loyal ambassadors for the Ocean Reef Club Club and its residents. When you think of Ocean Reef Club, you can’t help but think of Russ.”

  • Richard “Dick” Bassett
  • Westbrook, Connecticut

“Spring of 2015 we decided it was time for us to move back to Ft. Lauderdale and within a month we had a contract and the closing process began. Every step necessary to take was handled by Marcy with such ease and enthusiasm. Any question we had was answered with, ‘it has been taken care of already’. Russ and Marcy did everything they said they would do to find us a great buyer and effect our sale. We closed in August. We hope the buyers are enjoying our home and Ocean Reef Club as much as we did. Thank you Russell and Marcy!”

  • Allan Baer
  • &
  • Terri
  • Lake Toxaway, North Carolina

“Working with Chuck Laffoon and Barbara Sibley made the recent selling of our condo and purchasing of our house an outstanding experience. Their expertise in their field made the transition stress free. Not only are they professional, but personable in taking care of all of our needs during and well after the sale is made. They both come highly recommended for their professionalism and integrity.”

  • Bill
  • &
  • Maureen Stavola
  • Kingston, New Jersey

“I have worked with Helena Morton on two properties, a condo and a dock. With both purchases she exceeded my expectations. She provided answers, documents, perspectives and ideas that went far beyond what is usual for a realtor. She has my both my strongest recommendation and my thanks.”

  • Robert Hubbard
  • Lakeland, Minnesota

"In my experience Morgan and Cassy are the most professional and effective real estate agents we have yet come across. They truly are a pleasure to work with. The dedication they gave us was superior. Our transition into the Ocean Reef Club community was a breeze as they went far and beyond to help us in every aspect of it. They helped us with everything from giving us the best advice and options possible, to helping us settle in. Their work and dedication was truly outstanding and we can't thank them enough for everything. We highly recommend them!”

  • Danitza Djurovic
  • Bogota, Colombia

“I want to thank Susan Bryan for assisting me in the sale and purchase of so many properties at Ocean Reef Club including residential and commercial. Your assessment of value and the knowledge of the market over the last 20 years has been an asset to me. Thank you.”

  • Wayne J. Hilmer
  • Winterpark, Florida

“When life’s transitions led the Brooks family to consider selling our Moorings condos, Russell Post Sotheby’s International Realty advised us on rental options and optimal timing to place them on the market. When the time was right, they found ready buyers and helped us every step of the way to a smooth closing. Barbara Sibley and the Post team are true professionals.”

  • James W.F. Brooks
  • Holland, Michigan

“Thanks to Jay Rourke for all of his help and guidance over the years. Through our property purchases and sales, Jay has shown current knowledge of the market and advised us through the process with a high degree of professionalism. We have recommended you on numerous occasions and will continue to do so.”

  • Harold
  • &
  • Ellen Wells
  • Wilmington, North Carolina

“John Larsen is always one I can count on”.

  • Gil
  • &
  • Mary Richards
  • Bellaire, Michigan

“Denise Haney was very professional and helpful. We looked at many properties and she was always willing to pick us up and look at anything new that interested us. Good people. Good organization.”

  • Steve Faist
  • &
  • Nancy
  • Swansea, Illinois

“We have had the pleasure of working with Marcy on three real estate transactions. With a long-time personal connection to the Club, she knew right away what properties would fit our lifestyle and was very efficient in helping us to find the best situation for us. Marcy has represented us as both a buying and selling agent, and in either case, her attention to detail has been the difference maker in getting a deal over the finish line to a successful closing. We could not be more pleased with the personal attention received and the level of professional service we've gotten from Marcy and Sotheby's International Realty!”

  • Charlie Cassel III
  • Ft. Lauderdale, Florida

“We wanted to take this opportunity to thank Jay Rourke for the significant time he invested in us throughout our recent real estate purchase at Ocean Reef Club. The website and brochures do an exceptional job of presenting Ocean Reef Club’s 'unique way of life', providing the perfect balance of knowledge, enthusiasm, integrity and professional courtesy. The experience of this sales effort was superior at every level.”

  • Roddy
  • &
  • Julie Rodgers
  • Knoxville, Tennessee

“Denise & Rick Haney are extremely knowledgeable about the Reef, in general. They are not only able to be your realtor, but your friend also. Communication is frequent and open. They make a good team and are always available.”

  • Nick Borrello
  • &
  • Barbara

“Our three words about our buying experience with Mary Brady: knowledge, patience and listening to what we wanted. Her many years at Ocean Reef Club has come across to us with the knowledge to give us a better understanding of Ocean Reef Club. We asked many questions and if she did not know she would find out anything we needed. Mary treated us like we were a guest in her home.”

  • Jim
  • &
  • Shirley Richardson
  • Medford, New Jersey